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The marketing team is primarily utilizing user-generated content by encouraging followers to share photos with their pets using a branded hashtag, aiming to boost engagement and create a buzz on social media.
User-generated content is the primary content strategy being utilized by Baxter the Beagle's marketing team. By encouraging followers to share photos with their pups enjoying the treats using a branded hashtag, the team is leveraging user-generated content to increase engagement and create a buzz on social media.
This strategy involves tapping into the audience's creativity and connection with the brand, making them active participants in promoting the product. Through this approach, the marketing team can amplify reach and authenticity by showcasing real customers enjoying Baxter's favorite treats.
By fostering a community of users who share their experiences with the treats, the team can enhance brand visibility, loyalty, and social proof, ultimately driving more interest and engagement around the product.
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