Answered

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What is the effect of external communication on the reputation and success of an organization?

Sagot :

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Answer:

It helps to project the brand image of the organization to the world. Depending on the quality of the communication, customers can develop trust in the organization.

Explanation:

External or corporate communication is the relay of information from an organization to the members of the public. This can be done through formal means such as newspapers, web pages, letters, etc. Informally, employees of the organization can give information about the firm to others.

This can affect the image of the organization, positively or negatively depending on how it is done. Proper and well-thought-out external communication influences the image of the company positively in the minds of consumers and this can increase revenue.

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