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Which of the following is a case of brand cannibalization?
A. A tea manufacturer introduces a new brand of tea that eats into the sales of an existing brand of another manufacturer.
B. A tea manufacturer introduces a new but inferior brand of tea to promote the sales of an existing tea brand in its product mix.
C. A tea manufacturer introduces a new brand of tea that eats into the sales of an existing tea brand in its product mix.
D. A tea manufacturer introduces a new brand of tea that has the unintended result of promoting the sales of an existing brand of another manufacturer.

Sagot :

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Answer:  C. A tea manufacturer introduces a new brand of tea that eats into the sales of an existing tea brand in its product mix.

Explanation:

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