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if a new product concept gets positive evaluations from potential customers during concept testing, the next step for a firm is

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If a new product concept gets positive evaluations from its potential customers, the next step would be the actual product development.

The product development stage is that phase where the manufacturers of the product begin to create the actual project.

This is the stage where they actually begin to design and manufacture the product. Before they go into a full scale production, a prototype of the product would first be made.

After it has been successfully tested, them the product would be sent in to the market.

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