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It is important that a message should be appeal to the personal characteristics of the audience in order to increase its persuasive appeal.
Persuasive appeal refers to the ability or quality of a subject matter or object to appeal to the audience or listeners such that they are persuaded to accept that position or opinion as theirs too.
In order to increase its persuasive appeal, a message should be appeal to the personal characteristics of the audience.
This is to enable the audience to accept and feel a part of the discussion.
Therefore, the given statement is true to ensure persuasive appeal.
Learn more about persuasive appeal at: https://brainly.com/question/2142723
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