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Sagot :
Personal Selling involves the two way flow of communication between a buyer and seller, often in a face to face encounter, designed to influence a person's or group's purchase decision.
What is Two way flow of communication?
Two-way communication involves feedback from the receiver to the sender. This allows the sender to know the message was received accurately by the receiver. Communication is also negotiated which means that the sender and receiver listen to each other, the messages then gathers information to respond.
The two-way communication process involves the sender transmitting the message or information that may be of significance to the receiver. The receiver, upon getting the message, deciphers it and replies with the feedback.
What is Personal Selling?
Personal selling is also known as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product. It is a promotional method by which the salesperson uses his or her skills and abilities in an attempt to make a sale.
Learn more about Personal Selling on:
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