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The level of customer willingness to pay more for a good or service is referred to as brand equity.
A brand's value is referred to by the marketing phrase "brand equity." The way consumers perceive and interact with a brand influences its value. A brand has good brand equity if consumers are fond of it.
Apple is a prime example of a brand with strong brand equity. Although Apple devices share many characteristics with other companies, the company's price premium, client loyalty, and demand are among the highest in the consumer technology sector.
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