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The public relations function can be handled by an internal public relations officer or department or by an external public relations firm. Who should make the decision of who will handle various public relations activities

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The company leaders make the decision of who will handle various public relations activities.

What are public relations?

Public relations specialists work to change how the general public views their clients' brands, reputations, or images. Unlike advertisers, public relations specialists convince for or earn good talk about their clients or organizations.

Public relations experts employ a variety of strategies to achieve their goals and uphold the organization's favorable reputation in the public eye. These strategies can all be employed as a component of an effective public relations plan even if they each have various uses and overlap. When necessary, a skilled, qualified PR expert will make use of all of them or a mix of them.

Learn more about public relations here:

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