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Jarrod's drug store has a narrow competitive scope and low cost as its source of competitive advantage. Jarrod uses Cost Focus porter's generic business strategies.
A company's ability to outperform all of the alternatives available to customers is what it refers to as having a competitive advantage. This techniques can be used to any country, organization, or person in a situation of competition.
A merchant with the lowest pricing, for instance, has an advantage over others with higher prices in the marketplace. The merchandise from that retailer may be more alluring due to its low costs than alternative, more expensive ones. A company needs to offer a clear benefit to its target market that is superior to what the competitor has to offer in order to have a competitive advantage.
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