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Sagot :
At first, In 1995, the Etch A Sketch toy was featured in the 1995 Disney/Pixar animated film Toy Story.That 12-second feature had been enough to give a significant sales boost.By 1999, the company had again fallen into severe financial trouble from canceled orders of various products
However, the company recovered with the prudent decision to agree to again have an Etch A Sketch appear in an animated feature film – this time in 1999 sequel Toy Story 2. This scene featured an Etch A Sketch being used to present sketches related to the investigation of Sheriff Woody's kidnapping by Al McWhiggin the toy collector and the owner of Al's Toy Barn.
At 45 seconds, the scene in question was much longer than the scene in the original movie. The exposure from the highly successful Pixar movie resulted in sales of the toy increasing by 20 percent and ensured the survival of the company.
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