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By influencing the consumer's physiological state, the USAA enhances consumer motivation by making itself and its offerings personally relevant to customers.
The motivation behind USAA is to influence a person's physiological state. By focusing on military families and using motivation in three different ways, USAA increases consumer motivation and ensures that its offerings are relevant to each individual customer. As a major motivator in the eyes of customers, USAA first concentrates on personalizing product offerings based on their goals and self-concepts. Second, USAA segments the market and offers each customer a unique level of service. This provides financial assistance and focuses on the needs, goals, values, and self-concepts of the customer in order to motivate them through the company's personally relevant products. Last but not least, USAA offers simple account and money management via phone, Internet, and round-the-clock customer service.
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