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Sagot :
The best mechanism for increasing emotional arousal is by acting on memory consolidation.
What do you understand by emotional arousal?
Heightened physiological activity characterizes the emotional arousal state. In reaction to our daily experiences, we enter the emotional arousal state, which involves experiencing intense emotions like anger and terror. As an illustration, the fight, flight, or freeze reaction is an emotional state of arousal. Arousal improves memory for information with a high priority while impairing memory for information with a low priority. Mara Mather's study focuses on how memory and decisions are influenced by emotion and stress, and how these effects vary by an individual's age and gender. The authors hypothesized that consumers may favor action-oriented events as a result of emotions with high arousal levels signaling a desire for activity. Low arousal levels and emotions may indicate inactivity and cause customers to favor passive events.
To learn more about emotional arousal, visit:
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