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Starbucks coffee has recently begun selling and playing compilation CDs and is supporting its own XM satellite radio station. The strategy for development that this represents is partner development as they have developed their business partners and both of them are promoting each other with the mission of mutual growth.
Development of strategic and beneficial partnership is the foundation for a growing and developing business as it comes with several benefits for both the parties. Strategic partnership helps in overcoming business fears and increases sales and revenue too.
This strategy allows businesses to share their resources with the aim of mutual success.
To learn more about partner development here
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