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Zippo's is an online retailer of clothing and fashion accessories. Zippo maintains a list of customers and its customer's preferences. This list could qualify as a trade secret. - True
A trade secret is any information that is used in a business and that provides the business with a competitive advantage. This can include a wide range of information, such as product formulas, manufacturing processes, customer lists, marketing strategies, and other confidential business information. Trade secrets are protected by law, which means that businesses can take legal action against anyone who misuses or discloses their trade secrets without permission.
In the given case, Zippo is an online retailer of clothing and fashion accessories. Zippo maintains a list of its customers and their preferences do qualify as a trade secret. The list will have all the details about the consumers and it can further help Zippo to give a competitive advantage as they already know what consumers like and shall produce and price the products accordingly.
Read more about trade secrets on:
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