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Laggards are individuals who resist change, exhibit skepticism, and wait for guarantees before adopting change.
Laggards are individuals who are tradition-bound, conservative, and skeptical of change. They tend to wait too long to adopt change, seeking guarantees before getting involved. These individuals are risk-avoidant and are part of the later adopters in the diffusion of innovation theory, typically comprising about 50% of a social group.
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